Our Story

Tang Shop: A Legacy of Love & Craftsmanship

At Tang Shop, every confection tells a story—a story of love, dedication, and the pursuit of excellence.

Our journey began in 2013 with Tang Shop’s founder, Angi Yeh, a devoted mother whose world revolved around caring for her two children. For over a decade, her greatest joy was nurturing her family, creating a home filled with warmth and love. But when her eldest son fell ill and required a specialized diet, Angi’s role as a mother took on a new meaning. Determined to provide him with both nourishment and comfort, she began crafting homemade confections—candies, cookies, and sauces made from wholesome, high-quality ingredients.

What started as a personal mission soon became a passion. Encouraged by friends and family who adored her creations, Angi realized that her heartfelt treats could bring happiness to more than just her family. With this inspiration, she perfected her signature nougat and nougat crisp recipes, each piece meticulously handcrafted to achieve the perfect balance of flavor and texture. Her philosophy was simple yet powerful:

“ crafting every candy with care, and savoring happiness in every bite ”

More Than Just Candy: A Vision for Inclusion

For Angi, Tang Shop is about more than just confectionery—it is about giving back. She envisions a future where Tang Shop creates opportunities for children with special needs, providing them with a nurturing space to learn valuable skills and build confidence. She actively involves her son and his peers in the company’s daily tasks, from folding boxes to packaging, helping them develop a sense of purpose and independence.

Crafted for Quality, Inspired by Innovation

At Tang Shop, we believe in creating confections that are as wholesome as they are delicious. We use locally sourced ingredients, premium New Zealand milk powder, and Japanese natural seaweed sugar to craft nougat that is delightfully chewy without being sticky, and sweet without being overpowering.

Collaborating with Michelin-starred pastry chef, we continuously innovate, introducing flavors that surprise and delight, such as Salted Egg Yolk Crisps, Toffee Cashew Crisps, and Pearl Milk Candy. Each creation reflects our commitment to delivering guilt-free indulgence that can be enjoyed by all generations.

At the heart of Tang Shop is a simple yet profound belief:
" eating healthily, eating happily "

For Angi, making candy is more than a craft—it is an expression of love, a commitment to quality, and a dedication to well-being. What began in 2013 as a mother’s heartfelt mission to create safe, nutritious, and delightful treats for her son has evolved into a brand that proudly represents Taiwanese confectionery on the global stage.

With our rigorous ingredient selection, meticulous production standards, and the artistry of a Michelin two-star pastry chef, Tang Shop is dedicated to sharing Taiwan’s finest sweets with the world—one thoughtful bite at a time.

Mission & Values

Crafting with Purpose: With unwavering craftsmanship, dedication, and creativity, we strive to create and share exceptional culinary experiences that delight and inspire.
The Art of Handmade Excellence: Through artisanal craftsmanship, we deliver not just exquisite flavors but also a sense of warmth and connection with every bite.
A Culture of Integrity: We treat our employees, customers, suppliers, and consumers like family, fostering a culture of honesty, respect, and shared success.

Corporate Culture

Commitment to Excellence: Quality is at the heart of everything we do. From sourcing premium ingredients to precision production and final delivery, we uphold the highest standards to ensure exceptional products and lasting trust.
Innovation as a Mindset: We don’t just follow trends—we set them. Driven by consumer insights, we continuously push boundaries, challenging ourselves to create new and exciting confections that go beyond industry expectations.
A Vision for the Future: We are not just growing a business—we are building a legacy. With a commitment to long-term success, we strive to create a company that stands the test of time, staying true to our values while continuously evolving.

- Our Company -

About Tang Shop

Crafting Sweetness, Delivering Excellence

Founded in 2014, Tang Shop has grown into a leading confectionery brand headquartered in Taiwan. From the very beginning, our mission has been to craft exceptional confections using the finest ingredients, blending tradition with innovation to create sweets that delight customers worldwide.

Our diverse product range includes premium nougat, toffees, crisps, waffles, soft candies, sauces, and more—each meticulously crafted to achieve the perfect balance of flavor and texture. Beyond our own product lines, we specialize in OEM and ODM services, offering customized solutions tailored to meet the unique specifications of our clients.

Global Presence & Market Expansion

Tang Shop’s products are widely available across Taiwan’s top retail destinations, including Costco, duty-free stores, and major retail chains. In addition to our strong presence in physical retail, our products are also available on major e-commerce platforms across Taiwan, making it easier than ever for customers to enjoy our signature treats.

As part of our global expansion strategy, we continue to grow our international footprint, exporting our confectionery to markets such as United States, Canada, Australia, Japan, Southeast Asia, and beyond.

Innovation & Excellence in Manufacturing

At the core of Tang Shop is our state-of-the-art production facility, equipped with cutting-edge technology and advanced machinery. Our capabilities allow us to efficiently manage large-scale OEM and ODM orders, ensuring strict quality control and precision at every stage of production. Our experienced team brings extensive industry expertise, excelling in delivering products that consistently exceed client expectations.

We are committed to continuous innovation, rigorous quality standards, and market-driven product development. By staying ahead of industry trends and incorporating the latest advancements in food safety and production, we aim to set new benchmarks in the confectionery industry.

Our Journey & Milestones

2014-2015: The Beginning

Founded Weizhe Gift Ltd. – Establishing our first manufacturing facility
Launched Tang Shop Ltd. – Introducing our signature confectionery brand

2017-2018: Growth & Expansion

Entered China’s market and initiated trade partnerships
Collaborated with Sam’s Club and Walmart China
Expanded our manufacturing facility to support increased demand

2019: Culinary Excellence & International Recognition

Partnered with Michelin-starred manufacturers and achieved BRC Food Safety System certification
Co-developed nougat with a Michelin two-star chef
Opened stores on Dihua Street (Taiwan) and Shanghai SOGO (China)
Expanded trade partnerships to Japan
Awarded the ITQI Superior Taste Award
Honored with the Taiwan Quality Assurance Golden Statue Award

2020-2021: Strengthening Our Global Presence

Established a manufacturing facility in China
Expanded exports to the ASEAN market
Collaborated with gourmet expert Liang Qiong Bai
Received the ITQI Superior Taste Award (again!)
Recognized as one of the Top Ten Souvenirs in Asia-Pacific
Achieved Halal certification

2022-2024: Innovation, Recognition & Expansion

Obtained ISO 22000 Food Safety Management System certification
Awarded the 2023 Brand Golden Ship Award for International Licensing Potential
Recognized with the 2023 Female Entrepreneurship Flying Goose Award
2024 Opening of the Tang Shop & Tang Ning Tea Flagship Store on Dihua Street
2024 Expansion into Costco stores in Taiwan
2024 ESG Certified – Upholding our commitment to sustainability

Our Commitment to the Future

At Tang Shop, we believe that great confections bring joy, connection, and lasting memories. As we continue to grow, our dedication to quality, craftsmanship, and innovation remains at the heart of everything we do. Whether through our own brand, retail partnerships, or customized OEM solutions, we are committed to sharing Taiwan’s finest confections with the world.

Let’s Create Something Sweet Together!

For business inquiries, collaborations, or more information about our products and services, feel free to contact us.